Some Of Our Concept Development Process
Insights
Here is a background look at our exploratory process when it comes to a concept design. This was for a cosmetics brand. As a studio we invest a lot of R&D, team time and focus into a concept. Some win and some don’t, but through the creative process the team time which goes into each isn’t wasted, the learnings get carried forward and evolve into something new… There is a book in the making of celebrated pitches lost!
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